As Chief Data and Analytics Officer, Dak Liyanearachchi is helping enhance NRG’s customer strategy by bringing the organization’s digital transformation to scale. Liyanearachchi is driving the expansion of the company’s data and analytics capabilities, moving the organization forward toward further interorganizational interconnection, customer personalization and service, and an analytics-supported strategy.

Liyanearachchi joined NRG from Hilton Worldwide, where he most recently served as Chief Data & Analytics Officer. In his previous role, Liyanearachchi drove further innovation in Hilton, building the organization’s Data Analytics Center of Excellence and a Data Lake, which expanded self-service reporting capabilities across the enterprise. Further, Liyanearachchi implemented data science and analytics-led initiatives focused on revenue management, marketing optimization, personalization, and forecasting. Prior to his time at Hilton, Dak was Chief Data & Analytics Officer at Catalina Marketing.