Jeff Yankley

CMS Energy
Director, Marketing Intelligence & Customer Analytics

Jeff Yankley is the Director of Marketing Intelligence and Customer Analytics at Consumers Energy. In this role, Jeff is working to mature the customer analytics and data science capabilities at Consumers Energy to enable value by connecting operational data to customer data, building predictive models for customer interactions, and knowing his customers so well to be able to build segments of “one”. The goal is to deliver the right product, to the right customer, in the right channel, at the right time, with the right message.

Jeff has spent 20+ years in the Information Technology field as a programmer, analyst, and various leadership positions. He’s gone from developing solutions that gather data to being able to deliver the customer heartbeat and what it means to the Company.

Jeff holds a Bachelor of Science degree in Mathematics from Wayne State University.

Sessions

April 17, 2018

9:30  -  10:30

Salon B

102: Consumers Energy’s Journey into the Customer 360

Come see how Consumers Energy is leveraging existing technology platforms to gain a 360 degree view of our customers and to discover the real-time customer heartbeat.  By consolidating transactional and other customer attributes into one platform, outcomes such as building predictive models for customer interactions, knowing customer so well to build “segments of one”, and … Continued

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April 17, 2018

4:00  -  5:15

Salon B

502: The New Utility Customer: Customer Analytics Panel Discussion

A panel of industry leaders will provide their perspectives into how analytics are being applied to enhance the critical utility/customer relationship. Topics covered may include customer segmentation, customer experience, fraud detection, and distributed generation programs. Come hear what utilities like CenterPoint Energy, Consumers, Hydro Quebec and Southern California Edison are doing to improve the customer … Continued

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