8:00 - 9:00
May 8, 2019
Grand Ballroom CD
General Session 4: Using AI to Rebuild a Data Ecosystem – The Red Ventures Journey
Session Category : General Session
The days of artificial intelligence are here. In many organizations, traditional human-powered analytical tasks are being replaced by machine learning systems that can do them faster, more consistently and drive better business outcomes. The power of these systems, however, comes from the type, amount, granularity and quality of data available to them. This talk will cover lessons learned by rebuilding an entire data ecosystem to optimize for an AI-powered future.
Red Ventures is a portfolio of digital companies that brings consumers and brands together through powerful, customized online experiences. Red Ventures’ corporate culture combines a focus on measurement and profitability with an entrepreneurial mindset that promotes new ideas and innovation from its employees.