11:30 - 12:30
May 8, 2019
705: Two Analytical Approaches for Lead Generation: Image Analytics for Pool Pump Promotion & Firmographics for Non-res Lead Generation
Session Category : Duke Energy Showcase
- How to identify business problems that can be effectively solved by machine learing
- How to use internal and external firmogrpahic data for non-residential businesses to identify programs relevant to them
- How to develop intelligent lead identification, evaluate new growth opportunities in existing programs and old programs.
- How to use load normalization, load disaggregation, and other analytics techniques to improve engagement and revenues.